Tuesday, January 1, 2013

Times are a-Changin'. FAMILY Magazine's welcome to 2013!

Each month, I write a Mom Blog for our FAMILY Magazine. You can find our magazine in print all over the DC area - and online! Just click here to enjoy this month's issue.

My Mom Blog for January I've shared below. We're proud of what we're doing with the Magazine in 2013!

Good Times, Bad Times…

The Times They Are A-Changin’ – Bob Dylan

Come writers and critics
Who prophesize with your pen
And keep your eyes wide
The chance won’t come again
And don't speak too soon
For the wheel’s still in spin
And there’s no tellin’ who
That it’s namin’
For the loser now
Will be later to win
For the times they are a-changin’

When I learned the late Steve Jobs was a big fan of Bob Dylan, I wasn’t surprised. When Jobs was fired from Apple, he was devastated. He went home and played the second verse of The Times They Are A-Changin’ over and over again. We’ll never know if the song inspired his comeback, but the lyrics seem a prediction of his future. If ever a “loser”, Jobs certainly had one of the greatest business comebacks of all time - “later to win.”

It’s been almost fifty years since Dylan wrote about social change, politics, civil rights, rebellious kids, music, and new waves of thought and expression. No matter what generation we belong to, Dylan’s observations fit. As the saying goes, the more things change the more they stay the same….

For better AND worse, our world is always changing and growing. So in the tradition of New Year’s resolutions, January is the perfect time to evaluate what’s changed in 2012 and how we want to grow in 2013.

The 2013 world for FAMILY Magazine is all about embracing technology and enhancing our readers’ experience with our content. We’ll still be there for you as the trusty print magazine you find around town, but you can also find us on the web, via smart phone or tablet, on Facebook, Twitter, Pinterest, email news. We expect Internet television to be the next breakthrough in media – and we’ll be sure to represent there as well. Many say the advances over the coming decade will dwarf what is available now. We’re doing what we can to be ready for whatever the “next big thing” is.

FAMILY Magazine is off to a great start for 2013. Our three Camp FAIRS are almost sold out and are always GREAT resources (and a lot of fun!) for kids and their parents. See page 47 to read about the FAIRS at Tysons Corner Center, downtown Bethesda, and Montgomery Mall. Along with our Camp FAIRS, we will be holding several more family focused events throughout the year. Even with all the technology that claims to bring us closer, our favorite way to meet our readers is face to face!

Things are a-changin’ here at FAMILY Magazine. Some of the things to watch for in 2013…
  • We’ve improved our Website to make it easier and faster to find us on the Internet. 
  • We have a video about FAMILY Magazine airing on WASN TV. 
  • We’re sponsoring network events produced by the great Redskin Doc Walker
  • We’re developing a series of seminars for small business that take advantage of our power team of advertising professionals. 
  • Our “Moms’ Reviews &Tips” are growing by leaps and bounds with over 90 reviews about books, products, restaurants, and more. 
  • We hired a fellow mom to conduct a continual delivery audit to ensure our magazine makes it into your hands every month. 
Along with our change and growth, FAMILY will also remain the same. For over twenty years, no matter how we reach our readers, we operate with the simple goal of helping parents raise their kids in this crazy DC area. We’re here to help you find the resources you need to make your job just a bit easier.

Finding those resources is easier today than ever. We love being able to connect with our readers on Facebook and Twitter in addition to face-to-face events. Even with our strong digital presence, our print magazine has never been picked up faster than it is right now, and our distribution is very strong.

So keep in touch however it best works for you! We’d love to meet you at a Camp Fair. I promise not to bore you too much with stories about my four kids and their camp experiences. I would love it if you’d take a picture with me so we can put it up on Facebook so we can share with other moms.

It seems 2013 may be “a-year a-changin’” for all of us. One thing will never change for us though. We’re here for you as a trusted resource to support you in the most important job ever - parent.

To a prosperous new year!


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