Tuesday, August 7, 2012

Do you brag about your business awards?

My husband and I recently took a fun trip to Atlanta. It was a business trip, however we did have some fun along the way. In looking back on the years when my children were younger, I wish we had done more “fun along the way” experiences.

We found our fun in Atlanta when we attended a special dinner held at the Georgia Aquarium. Their Aquarium is one of the best I’ve experienced. They have a giant tank filled with all kinds of fish including four whale sharks. If you’re a diver, they offer the opportunity to go diving in the tank with the sharks. It would have tempted me, but given that I’m scuba diving with my daughter this fall, we’ll be finding our sharks in the wild – so even with grown kids, fun trips are still on my calendar.

My official purpose in going to Atlanta was the National Convention for the Association of Free Community Publications (AFCP). These conventions can do wonders for my editorial ego. This year, the AFCP awarded FAMILY Magazine a First Place Award for Editorial Excellence. We are just so proud of ourselves! But the pride didn’t start with the Award (though none of us is planning to give it back…). For the past year and a half, we have really focused on improving our editorial - so we thank the AFCP for noticing! We have a great group of writers who do a wonderful job for us, and we are extremely proud of what they produce.

The changes we’ve made to our editorial content have been all about giving our readers what they want. Each month, we present a Theme of Articles that speak to our reader moms’ interests. Our goal is that every issue features articles that speak to moms and their personal situation. One of our readers’ favorite themes is the “Best for Families” issue we do each July. We answer the question “what moms want” throughout the issue – with lists of readers’ favorites from ice cream to vacation spots. Recently we’ve begun incorporating our mom recommendations into the editorial content as well.

One of our favorite editorial additions is a fun series called “Ages and Stages.” We know moms like to check in on their kids’ developmental milestones and peek ahead to the next Age and Stage. Our Ages and Stages articles feature the First Year (pregnancy to baby at 12 months), Early Years (toddlers), Middle Years (elementary years K through 5th), and Tween Years (junior high and beyond). If there is a topic you would like us to cover in Ages and Stages or elsewhere in the magazine, please send me an email at Brenda@theFAMILYmagazine.com. I always love hearing from you!

We work hard to be sure our magazine is at its best for moms every month. Their opinion is what matters most, but we have to admit that we don’t mind the pat on the back we get when our peers recognize our hard work and dedication. It is great for the staff of FAMILY Magazine to be rewarded for all the great work they do. I’m always so proud to be able to go to these professional conferences and show off everyone’s great work.

Not to be outdone by the print magazine, our online version of FAMILY Magazine was also recognized at the AFCP convention. So if you ever find you are out and about without your printed copy of FAMILY Magazine, you can always access us online. There is an easy link to our eMagazine on our homepage (www.washingtonfamily.com).

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